Roots RX is a multi-location cannabis dispensary located in Western Colorado that offers high-quality cannabis products and superior customer service. Covering six locations between Denver and Aspen, they needed a robust video security system that would protect and effectively monitor their multi-site business.

With strict state compliance guidelines to adhere to, and the challenge of monitoring and maintaining inventory control with a multi-site business, they faced two major challenges:


Challenge #1: State-mandated compliance

State law requires the owners to provide security cameras at all critical points. Their current security camera didn’t provide enough coverage to meet state compliance – putting them at risk for a compliance violation or possibly being shut down altogether.

Challenge #2: Customer Theft

Due to inadequate coverage and low-resolution, they weren’t able to identify shoplifters to prove fault – and sometimes, it didn’t catch them in the act at all.  

To gain better control over their multi-site theft activity, they needed a video security camera with analytics advanced enough to capture and alert them to criminal activity in real-time.

The Solution

Roots RX considered several security providers but chose Supercircuits IP camera solution due to its ease of use and cost-effective solution.

They installed six high-resolution 4-megapixel starlight cameras for all six locations in their most critical areas, including their entrance, exit, inventory room, and each point of sale.

Benefits of a Video Security System

With their upgraded Supercircuits cameras now in place, Roots Rx is now fully protected, from both a security and compliance perspective.

When a shoplifter attempts to steal merchandise, management is immediately alerted on their smartphone and can download the footage and send it onto authorities within minutes.

With an upcoming expansion on the horizon, owners now have the peace of mind that their high-resolution cameras will provide the security they need from a liability, safety, and compliance perspective.